So, you're trying to figure out how to price your software-as-a-service (SaaS) product. Your mentor suggested you use a three-tiered pricing model, and your best friend said she read that prices ending in $0.99 signal value. But where to go from...
Growth Hacking 101: Essential Sales Tips for Startups (Part 3 of 3)
This is the third post in a three-part series about growth hacking. This post focuses on growing startup sales. Check out the first post on personal branding for startup founders and the second on growing an online audience.
You're not running a...
Should B2B SaaS Companies Advertise on TV?
I dare you to name five early-stage SaaS companies that advertise on TV — Pied Piper doesn't count. The truth is that not many do, but Slack does. Slack CMO Bill Macaitis shared the reasoning behind his TV advertising strategy at a recent talk...
The Top User Acquisition Growth Hacks for Apps
Shoto and sd2labs recently co-hosted a webinar with RocketSpace where I outlined some of my favorite strategies and user acquisition hacks for apps. I refer to these strategies as the “magic” — or the glue — that increases adoption and promotes long...
Like many business-to-business technology companies, San Francisco's Performance Horizon Group has typically advertised its offerings on websites and in trade publications. But last June, after closing a big funding round, the company decided to...