Every startup CEO wants to get the company's product in front of millions of users, but only a tiny fraction of startups scale to see that reality. With many founders wondering what else they can do to shift the odds in their favor, here's one...
Tech Startup Founders Blog
Content Created and Curated for High-growth Tech Startups
How to Get Featured on Product Hunt
If you are a tech entrepreneur, you've probably dreamed of trending on Product Hunt. It's easily one of the best channels for scoring a ton of early adopters, media attention and user feedback in a short period of time. Major Silicon Valley...
Growth Hacking 101: How To Build Your Startup's Online Audience (Part 2 of 3)
This post is the second in a three-part series about growth hacking. It focuses on building an online audience. Check out the first post on personal branding for startup founders here.
Scaling a business without a marketing or sales budget is tough,...
Growth Hacking 101: Personal Branding for Startup Founders
Some startup founders gag at the idea of "personal branding." There's something about the words "personal" and "branding" being so close together that can upset people from outside of the marketing industry.
Founders, though, stand to gain much...
Do Startups Need a Higher Purpose to Succeed? The Father of Modern Branding Weighs In
Startup founders with hopes of becoming the next Steve Jobs are being told over and over these days that having a purpose is crucial. This claim isn't entirely new — two years ago, in Marketing News, David Aaker, the father of modern branding,...
Why Every Startup Should Steal Bill Simmons's Launch Strategy For The Ringer
On Feb. 17, former ESPN analyst and commentator Bill Simmons launched his new venture, The Ringer, with nothing more than a tweet, a landing page, and a newsletter signup form. The site would launch officially on June 1 with an HBO show debuting...
Should B2B SaaS Companies Advertise on TV?
I dare you to name five early-stage SaaS companies that advertise on TV — Pied Piper doesn't count. The truth is that not many do, but Slack does. Slack CMO Bill Macaitis shared the reasoning behind his TV advertising strategy at a recent talk...
The Top User Acquisition Growth Hacks for Apps
Shoto and sd2labs recently co-hosted a webinar with RocketSpace where I outlined some of my favorite strategies and user acquisition hacks for apps. I refer to these strategies as the “magic” — or the glue — that increases adoption and promotes long...
How to Get PR for Startups
We invited Cathy Summers from SHIFT Communications and a panel of tech reporters - Josh Constine from TechCrunch, Kia Kokalitcheva from VentureBeat and James Robinson from PandoDaily - for an interactive discussion around tech reporting and how...
Like many business-to-business technology companies, San Francisco's Performance Horizon Group has typically advertised its offerings on websites and in trade publications. But last June, after closing a big funding round, the company decided to...