Not only is the rise of artificial intelligence upending business models, it’s also changing people’s lives. From algorithms that detect the early signs of Alzheimer’s disease to the AI powered toothbrush that sends you weekly emails about your brushing technique, new ways of using AI are being discovered daily. With this said, here’s a look at five companies that are taking artificial intelligence to the next level:
Top Companies Shaping the Future of Artificial Intelligence
Public speakers, politicians, coaches and businesses at large can massively improve their person-to-person communications thanks to the folks at Gweekspeech. This company is doing something really special with its AI-based speech and human gesture platform that helps speakers across various disciplines become more effective communicators.
The platform tracks speech coordination, emotional indicators, gestures and other queues from audio/video content to rate speakers’ ability to capture their audiences. The output generated from post-speech analysis informs users on how effective their communication skills are and how to better engage audiences. In a world where human-to-human communication has become a dying art, Gweekspeech is helping people make real connections again.
If there’s one thing InsideSales is known for being great at, it’s helping busy sales teams manage their time better. InsideSales’ AI helps reps prioritise leads, schedule meetings and follow-ups, while continuously enriching customer data. Using its Neuralytics AI platform, InsideSales serves up recommendations via applications that integrate with most CRM systems. As sales teams make calls, send emails and schedule meetings, the platform automatically sends resultant data back to the CRM to enrich lead insights.
Adding more power to the platform is its integration with the world’s largest professional network, LinkedIn. The LinkedIn Sales Navigator Application Platform (SNAP) Partnership lets reps proactively engage leads based on their profiles. It’s integration with LinkedIn turns the platform into a goldmine for lead insights. Data on new job placements, funding, investments in R&D are informing sales teams about their leads around the clock.
When it comes to effectively collecting, organising and converging volumes of lead data from around the web, Synoptica stands out as a big player. Not only does the AI-based platform relieve sales teams from manning countless customer and lead touch points, it also qualifies and pushes the best leads to the top of the sales pipeline.
It does this by constantly scouring web for contextual lead data such as industry news, staff count fluctuations, new appointees, capital venture, innovations and more to help reps understand developments within their leads’ business structures. Synoptica integrates with a host of CRM and other marketing and sales platforms to continually enrich legacy systems while using its AI to make fast correlations between seemingly unrelated data sets. The company’s smart algorithms are making B2B sales teams sit up and take notice. It’s ability to bring quality leads up from the abyss of static lead lists and CRM databases has earned it a spot on the 2017 IP100 League in recognition of its innovation and pioneering work in the field of artificial intelligence and advanced analytics.
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Enhancing customer engagements through emotive campaigns makes Persado a powerful tool for effective messaging. It uses an algorithm that analyses linguistic patterns in speech to decide on content that will resonate with people on a situational basis. Persado identifies optimal content through its database of more than one million words, phrases and images. Content is identified on a per-individual basis, which makes the platform hyper-contextualised.
September saw the announcement of Persado’s partnership with the Oracle + Bronto Marketing platform. The collaboration will result in Bronto using Persado’s AI for insights into building hyper-contextualised email campaigns. Bronto users will use Persado to benchmark performance data and incorporate insights from it for targeted email campaigns. According to Bronto’s Email Marketing Manager, "Persado and Bronto are making it so easy to bring data-driven emotional engagement to the forefront of marketing automation."
The company was included on CNBC's fifth annual Disruptor 50 list, which recognizes innovative private companies. The accolade places it in the company of Airbnb, Lyft, WeWork, Udacity, Survey Monkey and Elon Musk's SpaceX amongst others.
Meet Pepper. The humanoid robot from Softbank that’s designed to read people’s emotions and interact with customers at the company’s smartphone stores. Pepper can identify customers through AI-powered facial recognition, help in-store customers with queries, entertain them, schedule meetings and look up product content on request. It has four microphones for voice, two HD cameras for vision and a 3-D depth sensor sensor to keep it from bumping into things and people.
Pepper robots are used receptionists at Softbank offices in the UK to welcome visitors and order refreshments and alerting staff about their meetings. Transnational food and drink company, Nestle employing over 1000 of the AI powered robots to sell its range of coffee machines in shops across Japan, giving actor, George Clooney a run for his money as the brand’s ambassador.
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As the world of artificial intelligence gets a life of its own, what lies ahead will be interesting to say the least. Other noteworthy new AI life forms worth a mention is the Hubble Hugo, an orb-shaped home monitoring system that can tell if you’re in a bad mood and cheer you up with your favourite song, sitcom or sporting channel and the L’Oreal smartbrush.
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