When to Listen, When to Measure: Navigating Qualitative + Quantitative Product Research for Startups (Members Only)

Ideation and product-market fit research are critical to developing products your customers will love. Getting the right mix of quantitative and qualitative research can be tricky though. Too much emphasis on quantitative research early on can lead a startup to build the wrong product or features, while neglecting it makes tracking and measuring your progress and success difficult.

On July 20, we're bringing in Miroslav Lysyuk from Thinktiv — experts in product design, branding and marketing strategy — for a crash course in user-centric research. 

Here are some of the topics we’ll cover:

• Pros + cons of qualitative + quantitative research
• When + how to leverage each
• How to reconcile both methods for a rigorous yet flexible product building process
• Ways to uncover market needs, build user empathy + troubleshoot poor sales or retention

And much more!

The workshop will be followed by Office Hours for members who would like to work with Miroslav one-on-one.

Agenda

12:00 - 12:05 pm | Introductions

12:05 - 12:50 pm | Workshop

12:50 - 01:00 pm | Q&A

01:00 - 03:00 pm | Office Hours

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.