Using Marketing Science to Grow Your Brand (Members Only)

The work of most departments in a company (finance, engineering, research) is based on empiric, quantifiable principles and methodologies. Although it comes as a surprise to many, successful marketing is also governed by measurable principles.

Marketing Science, as pioneered by Andrew Ehrenberg and popularized in texts such as "How Brands Grow" (2010, Byron Sharp et al, Oxford University Press), highlights repeatable, verifiable laws of marketing and buyer behavior. It is a clear and unmistakeable guide to how brands grow.

On January 31, join Kate Mahon, Vice President of PENSO, for a session filled with practical tips on how to leverage marketing science to grow your brand.

Here are some of the topics we will cover:

• Driving acquisition by understanding customer behavior
• Making your brand memorable
• Real examples of marketing practices you should avoid

The workshop will be followed by Office Hours for members who would like to work with Kate.

Agenda

11:45 - 12:00 pm | Lunch Served

12:00 - 12:10 pm | Introductions

12:10 - 12:50 pm | Presentation / Discussion

12:50 - 01:00 pm | Q&A + Wrap-up

01:00 - 03:00 pm | Office Hours

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.

About the Speaker

Kate Mahon is an international marketing communications professional and Vice President of PENSO, a global growth consultancy. For over 10 years, Kate has advised businesses and government entities in the UK, US, Middle East, and Asia on go-to-market strategies and integrated marketing programs, including Starbucks, HP, McDonald's, Samsung, Mubadala, and Microsoft.

Kate leads the US practice for PENSO, a thoroughly modern growth consultancy that recognizes the equally transformative powers of technology and design on business growth combined with a science-based marketing approach.