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Transforming Customer Experience With Journey Mapping (Members Only)

Speakers

  • NikkiKnoxCooper-20151215144154-s-w160-h160-q100-m1450208513

    Nikki Knox Design Education Strategist, Cooper U
    Nikki is a design education strategist at Cooper where she coaches clients on their UX design challenges, teaches and shapes the design curriculum, and collaborates with other designers to create dynamic digital products and services. An international award winning designer, Nikki has a diverse background in architecture, interiors, product, and interaction design.

Event Details

Does building out your customer journey feel like guesswork? Or perhaps you haven’t focused on it just yet? And why is it important to map your customer journey?

Join us for an hour-long workshop with Cooper, a design and strategy firm in San Francisco, to take the confusion out of customer journey mapping. In this session, you’ll learn how to leverage Cooper’s proprietary template to: 1) map how a current customer experience unfolds over time, 2) plan the orchestration of a future experience across touch points, and 3) uncover business opportunities in the form of unmet customer needs.

Here are some of the topics we’ll cover:

  • The elements of a great customer journey map
  • The best practices for building an accurate, robust roadmap that will yield actionable insights
  • How to leverage your roadmap to grow value for your customers (and in turn for your business)

And more!

Agenda

12:00 - 12:05 p.m. | Introduction

12:05 - 12:35 p.m. | Workshop

12:35 - 12:50 p.m. | Q&A

12:50 - 1:00 p.m. | Wrap up

Registration Required

Please note that this event is only open to full time members at RocketSpace.
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