Public Positioning: Stand Out in the Market (Members Only)

Branding and positioning are not isolated activities that occur independently of the rest of your company's strategy and operations. Approaching public positioning as an organizing operation helps build synergies so your startup can build a strong narrative and stand out in the market — supporting sales, marketing, fundraising and recruiting efforts — with limited overhead and cost.

On May 16, join Damian O'Doherty from KOFA Public Affairs — a 360-degree public advocacy and communications firm — for a hands-on workshop on public positioning. Together, we will develop a narrative pyramid to help your startup channel energy from all relevant quarters of the public space to propel your message.

The workshop will be followed by Office Hours with Damian for members who would like some one-on-one time to discuss their unique situation and questions (sign up for Office Hours here).

Here are some of the topics we’ll cover:

• defining + refining the core elements of your positioning
• crafting a focused, piercing narrative that supports your organization's goals
• identifying the most compelling messengers + communications platforms to increase your message's reach while minimizing cost

And much more!

Agenda

11:45 am - 12:00 pm | Lunch served

12:00 pm - 12:05 pm | Introduction

12:05 pm - 12:35 pm | Workshop

12:35 pm - 12:50 pm | Q&A

12:50 pm - 1:00 pm | Wrap up

01:00 pm - 03:00 pm | Office Hours (sign up for Office Hours here)

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.