Negotiation Skills With Brian Worsfold (Members Only)

Event Details

Growing businesses depend on negotiating sources of funding and collaborating or partnering with others for their successful growth. This workshop will look at practical frameworks to help you think about how to prepare for and execute negotiations successfully.

We will demonstrate the importance of trying to understand the perspective of other parties to the negotiations (whether this be venture capitalists, banks, trade investors or partners, creditors, or internal sources of funding) and also how and when to build trust and collaborative relationships with them. We will also look at the importance of understanding your own BATNA (Best Alternative To a Negotiated Agreement), in effect your walkaway position, and how you can ensure you can distinguish between logical and emotional thoughts in your negotiating practice. Finally the presenters will be happy to share their experiences of negotiations in practice and to discuss challenges and issues you have experienced.

We will discuss:

• What is a negotiation?
• Preparing to negotiate
• Negotiating strategies and tactics
• Protecting your interests post negotiation

Breakfast, Tea/Coffee will be provided.

All members are welcome to book through the app.

This RocketSpace Member Workshop will be held in The Classroom (B1) just to the right of the Landing in the Basement Surf Zone (select -2 on the lift, or take the stairs).

About the Speaker

Brian Worsfold is head of the Strategy Discipline at Ashridge. He is a Professor of Practice and an expert in the development and implementation of business and customer strategy, and in commercial skills and negotiations. Brian is also a program director for strategy and leadership programs working with a wide range of clients across both Private and Public Sectors. He has led and taught on programs in Europe, USA, Middle East, Africa, and Asia and is skilled in adapting programs to suit different cultures and contexts. Before joining Ashridge, Brian had a successful career in financial services with Barclays Bank and his roles included positions in Venture Capital, Corporate Banking, Corporate Venturing and Innovation, as well as Mergers and Acquisitions. His final role was as Strategy Director at Barclaycard responsible for business and customer Strategy across their B2C and B2B businesses in UK and Internationally.