Workshop: International Customer Acquisition Clinic

Transform Your US/International Customer Acquisition Fortunes

We’ve brought together three hugely talented marketing practitioners from leading agencies, specialising in PPC, media placement, SEO and brand development who will share their tips, advice, experiences and know-how to help you acquire more customers, drive traction and increase revenues both at home and abroad.

Who should attend:

This two hour interactive clinic is for business leaders and marketeers of scale-up tech/digital companies actively seeking to acquire new customers internationally, build a local presence overseas or grow their existing operation abroad, all with a focus on the USA.

What you'll get from the clinic:

• A reminder of the opportunities to improve your competitiveness, lower marketing costs and better engage your target audiences through best practice SEO, PPC and brand development.
• Guidance on how to evaluate your readiness for international growth looking at the key success factors, the pitfalls to avoid and the practical steps you can take to compete more effectively overseas.
• Tips, advice, insights, use cases and know-how to help you hone your existing go-to-market strategy marketing mix and tactical approaches to develop a robust international customer acquisition plan.

The format:

• A series of three, 20-minute presentations followed by an interactive Q & A panel session in an intimate and informal setting.
• 1-2-1 discussions with the experts for those that want to take a deeper dive into specific challenges.
• Opportunity for peer-to-peer discussion and networking with GTM’s specialist international expansion partners.

Meet the agencies:

Three digital agencies at the top of their game are joined by select GTM Global mentors & partners with expertise in different aspects of international business expansion:

• Search Star – the leading UK independent digital media buying agency based in Bath. Tried, tested and trusted, our approach delivers outstanding results. Our clients are supported by a leading team of pay per click, programmatic, social advertising, video advertising, conversion and analytics experts.
• Blue Array – the UK’s largest and most capable pure-play SEO agency. Blue Array's success comes partly from its hybrid collaborative approach, acting as both trusted advisors and SEO practitioners as part of an organisations existing SEO function or as an outsourced delivery partner.
• Nalla - London’s fastest growing brand-building marketing agency with over 10 years' experience. Our team of branding experts have helped over 100 ambitious brands from across the globe build stand-out market propositions, increase their revenue or share price, and generate value from their brand purpose.

Meet the presenters:

Dan Fallon - MD Search Star

Dan has been working in PPC and Paid Search for about as long as it’s been around. After starting out in London, he moved to Bath to found SearchStar, now a leading independent UK PPC and digital media agency, servicing clients like Intrepid Travel, Aman Resorts, Atradius, Triodos and Grant Thornton.

 

Simon Schnieders - CEO Blue Array

Jonny Davidson - Design Director Nalla

About Rocketspace:

RocketSpace is a global ecosystem of people and ideas that provides the necessary velocity — both speed and direction — to help the world’s top innovators bring the future to market. Founded in San Francisco in 2011, it has a strong global network across Asia, Europe and Australia and services are designed to help tech startups scale. RocketSpace’s Corporate Innovation Services team helps fuel global brands’ innovation programs by tapping into its ecosystem of startups from around the world.

About GTM Global:

Connects UK scale-up brands in digital and tech to a designated panel of experts from government, trade bodies and commercial partners to provide on-going advice and guidance for them to go market and expand internationally.

What to expect from the GTM Programme:

This clinic is part of a programme of events that support mid-market tech/digital companies on their international expansion journeys. By participating in the programme you can expect a mix of the following great benefits:

• Advice & guidance from experts in international trade
• Export readiness audits & market research reports
• Access to a network of in-country specialists & trade partners
• Go-to-market strategy development & market expansion planning
• Compliance, regulatory & risk management planning
• In-country distribution, sales & business development services
• Access to overseas EDOs, accelerator programs & government support
• Funding via an international network of investors & VCs
• Curated promotions & offers for businesses transacting overseas

For more information, contact GTM Global here.