How to Stand Out in a Crowded Market for Higher Margins + Growth (Members Only)

Event Details

How do some companies succeed in grabbing market attention and market share so quickly? Why is it that some companies are able to charge a premium and swim in business while your company is under pressure to compete on price and claw for customers? How have each of those competitors successfully built a reputation as the 'Go-To' in a crowded market, while your company or product is viewed as a commoditized 'me-too' that is lost in the fray? Or if you aren’t facing these issues today, are you at risk in the future?

This workshop will answer these questions and provide a strategic marketing framework for helping you achieve market dominance for your own company or product. You’ll learn the four stages that sustainably differentiate a company or product from even the stiffest competition, attract higher-margin business, and position it for sustainable, long-term growth. Full of practical tips and examples, this session will also offer a suggested action plan for jumpstarting your journey toward 'Go-To’ status as soon as you leave the room.

The workshop will be followed by Office Hours with the presenter for members who would like some one-on-one time to discuss their individual situations and market challenges. (Sign up for Office Hours here.)

Agenda

11:45 am - 12:00 pm | Lunch served

12:00 pm - 12:05 pm | Introduction

12:05 pm - 12:40 pm | Workshop

12:40 pm - 12:50 pm | Q&A

12:50 pm - 01:00 pm | Wrap up

01:00 pm - 03:00 pm | Office Hours (sign up for Office Hours here)

Registration Required

Please note that this event is open to RocketSpace members only.

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About the Speaker

Theresa Lina Stevens is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy, working primarily with technology companies on differentiation, positioning, market selection, marketing strategy and product marketing. Based in the San Francisco Bay Area and Silicon Valley, she is also involved with the Department of Management Science & Engineering at Stanford University. She has served as chief marketing officer for two cloud-oriented startups and began her career at Accenture. After several years there as a management consultant, Theresa helped found the firm’s Communications Industry Group. She served as its Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business.