Leveraging Thought Leadership to Create Strategic Opportunities for Your Startup (Members Only)

Growth investors, strategic partners, and acquirors seek thought leaders. You don’t have to be the biggest, but it’s critical that you’re the brightest star in your sector. Designing a thought leadership strategy that establishes yours as the more dominant narrative in your category is critical to your ultimate success.

Startups tend to see the world from the ground up by focusing on the next product release, landing the big customer, or keeping the last one happy! However, strategic partners and investors almost always take a planetary view of emerging markets and opportunities. To attract their interest — and ultimately shape their view of emerging categories — you have to initiate a dialogue at their altitude.

On February 22, join Ezra Roizen, General Manager at Advsr, LLC, for a comprehensive workshop and engaging discussion on the foundational concepts upon which you can develop your thought leadership strategy, with a heavy focus on practical steps you can implement immediately following the session.

Here are some of the topics we will cover:

• The role thought leadership plays in your strategy
• Key strategic trends creating the opportunity for your startup
• Thought leadership as a conversation, not a lecture
• Shaping + pioneering thought leadership topics
• Incorporating strategic players into your thought leadership design

The workshop will be followed by Office Hours for members who would like to work with Ezra.

Agenda

12:00 - 12:10 pm | Introductions

12:10 - 12:50 pm | Presentation / Discussion

12:50 - 01:00 pm | Q&A + Wrap-up

01:15 - 03:15 pm | Office Hours

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.

About the Speaker

Ezra Roizen is the founder + general manager of Advsr, an advisory firm helping startups frame their markets and develop relationships with strategic partners. He is also the chairman of Vator, a community of entrepreneurs and investors, and partner with Ackrell Capital, a boutique investment bank.

Ezra is the author of "Magic Box Paradigm: A Framework for Startup Acquisitions." He started his career as an entrepreneur, co-founding two technology companies: Montclare Technologies, Inc., an Internet consulting + development firm where he was the CEO, and Convoy Corporation (now part of SAP), where he was the director of business development. Ezra is a frequent speaker at technology conferences and contributor to VatorNews.com.

Ezra holds an M.B.A. from a combined program of Columbia University’s Graduate School of Business (where he earned Beta Gamma Sigma honors) and the University of California, Berkeley’s Haas School of Business (where he earned a Haas community service fellowship). He also holds a B.A. in Philosophy from the University of California, Davis (with Minors in English + History). Ezra was previously chair of the University of California, Berkeley’s Haas School of Business, Alumni Relations Council.