Audience-centric Design (Members Only)

Trust is a hot topic this year as users express interest and concern around the ethics and transparency of tactics their apps and devices employ. Telling your technology product's story is a great way to clarify your company's promise to users and build trust that you will fulfill that promise.

On March 1, join Ryan Walsh from Floodgate — a venture capital firm investing in technology's prime mover founders — for a hands-on workshop on product development within this alternative, audience-based framework. Learn how to design your existing products using storytelling to build trust between your brand and your target audience.

You will learn how to:

• Tell a story with your product + develop a true North
• Design your story to help your audience learn to trust you
• Reduce cognitive load
• Determine whether you are truly building or breaking trust

Participants will be asked to send over their company mission, vision, and values before the workshop. You will receive additional instructions after registration.

Agenda

11:45 am - 12:00 pm | Lunch Served

12:00 pm - 12:05 pm | Introductions

12:05 pm - 12:50 pm | Workshop

12:50 pm - 01:00 pm | Q&A

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.

About the Speaker

Ryan Walsh is a Partner at Floodgate. He leads early stage investments in technology companies. A student of great products and how they impact culture, his focus areas include marketplaces, subscription businesses, and products that include unique network effects and social psychology.

Prior to Floodgate, Ryan directed product management for media at Apple, including Apple Music and the iTunes stores for movies, music, and television. He joined Apple as part of the Beats by Dre acquisition, where he was Vice President of Product, managing design, product development, analytics, and growth. Prior to working with Beats, Ryan spent 15 years starting ventures, building businesses or helping others do the same.

He respects the process of creating something out of nothing, and believes that technology can be our vehicle to turn science into art, and vice versa.

Ryan actively performs improvisational theater and is a noted storyteller. He has produced and deejayed electronic music for over 15 years, under an alias.