The 7 Deadly Sins of Market Entry (Members Only)

Reaching product market fit in your home market is no guarantee of global market fit. Many entrepreneurs, unaware of fundamental differences, “fly blind” into a new market. They try to sell and scale without any real insight into the new market’s dynamics. The result is a failure rate greater than 95 percent. Don't get caught in the Market Entry Death Spiral — make sure you have the right conditions for rapid scalability.

On January 16, join Jeff Snider — co-founder and Market Entry Program Director at RocketSpace partner US Market Access Center (“USMAC”), a business accelerator and trade gateway into the United States for high-tech international companies — for a crash-course in market entry. Since 2011, USMAC has worked with more than 1,000 companies from 23 countries with a total exit value of more than $600 million USD. Jeff will go through the top seven market entry errors he continues to see as international companies set up business in the US, plus the strategies and tactics that will help your company overcome them to achieve global scale.

Topics we will cover:

• The 7 deadly sins of market entry
• Why global markets matter: how conditions of different markets across the globe compare
• Costs to prepare for in order for a startup to thrive in a new market
• Specific challenges you see yourself faced with in your market entry strategy

The workshop will be followed by Office Hours for members who would like to work with Jeff.

Agenda

12:00 - 12:10 pm | Introductions

12:10 - 12:50 pm | Presentation / Discussion

12:50 - 01:00 pm | Q&A + Wrap-up

01:00 - 3:00 pm | Office Hours

Registration Required

Please note that this event is open to RocketSpace campus and corporate innovation members only.

About the Speaker

Jeff builds and runs the US Market Access Center’s programs for companies entering the US Market through Silicon Valley. He is an entrepreneur, speaker, and mentor. Jeff is the creator of the Lean Market Entry Program for International Entrepreneurs at US Market Access Inc. He is a seasoned international entrepreneur, co-founder, and executive at two Euro-/Silicon Valley startups – TouchWave, acquired by Ericsson, and Adomo, acquired by Avaya.

Prior to that, Jeff set up third party distribution channels for Apple and its partners in Europe. He designed and built the 3rd party developers program in Nordic, which later became the model for Apple Europe.

Jeff’s focus is to adapt and apply Lean Startup and Customer Development methodologies to international companies entering the US market through Silicon Valley. His specialties include: Market entry, business model validation, business development, and venture capital.