Let's face it — planning and executing a successful corporate networking event, awards reception, or multi-day conference can be a massive headache. From finding a great corporate event space to coordinating withthird-party vendors, a wildly successful corporate event requires expert planning and organisation skills.
So what's at risk if your event goes awry? An unsuccessful corporate event reflects poorly on your company. Moreover, if your event is client-facing, prospects and customers are less likely to attend future events. Fortunately, there are a few quick and easy corporate event planning dos and don'ts that you can follow to maximise the effectiveness of your next big event.
5 Corporate Event Planning Dos and Don'ts
Adhering to this list of mission-critical event planning tips will give you all the expert insight needed to host a corporate event that your guests will absolutely love. To help with your event planning, here are the five most important dos and don'ts.
1. DO Define Your Objective
Start by outlining your corporate event goals and objectives. What are you hoping to accomplish? Are you trying to drive brand awareness, increase employee engagement, or build a stronger portfolio of high-paying clients? After you've aligned around your event goals and objectives, you'll have a much easier time gathering the resources needed to see your plans through to fruition.
2. DON'T Plan Everything on Your Own
During the corporate event planning process, avoid working alone. The most successful corporate events are organised and executed by experienced corporate event planners. The best corporate event planners have excellent time management, resource allocation, and communication skills. Oftentimes, it's these exact skills that produce the most favourable results. Partnering with an experienced event planner relieves you of some of the planning and day-of tasks and responsibilities.
3. DO Start Planning Early
Start planning for your corporate event right away. Whether you're planning a seminar, conference, retreat, or product launch, planning a corporate event alone can leave details overlooked, or possibilities missed. Give yourself plenty of time to find a great corporate event venue, hire entertainment, and secure catering.
4. DON'T Choose a Venue That Can't Accommodate All Your Needs
You need to avoid partnering with an event venue that doesn't deliver on all fronts. The best corporate event venues are a reflection of your business's unique mission and goals. As such, leading corporate event venues will go out of their way to support you and your business. As you research potential locations, consider the following:
- Location: Prioritize the venues that are near major transportation links including airports, subway stations, and bus terminals. If you're hosting a multi-day event, select a venue that's within walking distance of popular hotels.
- Services and Amenities: Most venues offer built-in audio and visual capabilities including projectors, television monitors, mics, lighting, and more.
- Catering: Does the venue provide quality food and drink?
- Cost: How much does the venue cost?
5. DO Create a Budget
If you're operating on a limited budget, it's a good idea to create a budget sheet. Always plan for additional add-ons or last-minute expenses. Above all, it's important to be honest and transparent with the venue. Most venues will do their best to accommodate your unique needs within your budget.
Host a Successful Corporate Event at RocketSpace
The most effective way to ensure corporate event success is to commit to expert planning and impeccable organisation. Be sure to take the time needed to properly prepare and plan. In most instances, finding a corporate event venue is the first step towards planning an out-of-this-world corporate event. As such, it's important to find a venue that can accommodate your business's unique preferences and needs.
RocketSpace provides world-class event space to industry-leading enterprises, businesses, and more. Featuring a diverse array of powerful audio-visual technology, expansive event spaces, catering options, and more, RocketSpace is an ideal location for board meetings, networking and drinks, conferences, away days, pitches, demo days, product launches, and more. Choose from six distinct venue options purpose-built to accommodate you and your guests.
