A successful corporate event consists of several combined elements including event venue, decor, entertainment, food, drink, and more. We know that big-budget corporate events around the world spare
no expense when it comes to glittering decor, high-end food and drink, and quality entertainment. In fact, recent studies indicate that event budgets have increased by 52 per cent annually.
4 Awesome Ideas to Steal From These Corporate Events in London
In recent years, London has hosted hundreds of dazzling corporate events. In this article, we'll share the very best-of-the-best corporate events in London. Be sure to steal some of these ideas for your next corporate networking event, awards ceremony, end-of-year holiday gathering, and more.
1. Offer a Diverse Array of Events
Pulse Europe is the ultimate customer success conference. During the event, guests have access to deep learning opportunities, elite speakers, peer networking breakouts, and more. The two-day conference attracts more than 1,200 attendees and 80+ industry-leading speakers. In recent years, the conference has outgrown its previous venue and transitioned to the historic Olympia London. Olympia London is home to world-class arts and entertainment events.
Key Takeaway: Pulse Europe did an excellent job offering a diverse array of activities during their conference. If you're considering hosting a multi-day conference, think about adding some alternative events including networking opportunities, after-hours parties, hands-on exhibitions, and more. This is an easy and effective way to keep attendees engaged and interested.
2. Think About Location
Strata Data Conference offers a unique opportunity to learn from the leading minds in technology. During the two-day event, attendees have an opportunity to network with thousands of data scientists, engineers, analysts, and business managers. Topics range from data science and machine learning to business analytics and visualisation. Strata Data Conference is the largest data conference series in the world, yet its informal and collegial spirit makes it one of the best places to connect and collaborate with industry-leading data science experts. The conference is held at the ExCeL London, less than a mile from London City Airport and accessible by the Docklands Light Railway.
Key Takeaway: Strata Data Conference thought carefully about the location of its conference venue. With close proximity to major transportation hubs, guests had easy to access to and from the event venue. You need to take public transportation and accessibility into account when planning your own corporate event. Is the event venue easy to get to? Are there plenty of public transportation options? If guests are coming in from out of town, how close is the airport?
3. Offer Giveaways
Insight Technology Conference offers an extensive keynote and seminar agenda for information technology and business professionals. During the event, attendees have an opportunity to learn from industry-leading speakers. Topics range from enhancing the customer experience to managing the evolving workforce through innovative business models. The one-day event is held at Old Billingsgate.
Key Takeaway: Insight Technology Conference offers massive giveaways during the event. Last year, attendees had an opportunity to win a Mophie PowerStation Mini, Logitech Z-120 Portable Speakers, Apple Lighting to 3.5 Headphone Jack Adapter, and a StarTech USB 3.0 Hub with Built-in Cable. The first 500 visitors through the door received one of these high-tech gifts — absolutely free. Offering a complimentary gift during your event is a simple and easy way to show guests that you've taken an extra step towards delivering a personalised and high-value event.
4. Give Attendees a Clear Pricing Structure
Digital Growth Unleashed is a two-day conference. Attendees are given the skills needed to attract the right audience, align business models with the user experience, optimise the lifetime value of client relationships, and access all the right tools and technology to make it happen. Digital Growth Unleashed is purpose-built for the world's savviest digital marketing teams. The event is held at etc.venues.
Key Takeaways: Digital Growth Unleashed has an extremely clear pricing structure. The website clearly outlines the different tiers available. Before your conference, make sure that your pricing is clearly articulated and showcases the value of each pricing tier. A clear pricing structure will help limit the number of questions you get before and after guests make their purchases.
Host a Successful Corporate Event in London
As you can see, there are plenty of great corporate events to draw inspiration from. Try to incorporate a few of these ideas during your next corporate mixer, conference, or holiday celebration and above all, go out of your way to impress event guests.
The most successful corporate entities know that hosting an event at RocketSpace is a simple and easy way to overdeliver and excite. RocketSpace provides cutting-edge and technology-driven event space for industry-leading businesses, nonprofits, organisations, and more. From small, intimate events to large-scale affairs, RocketSpace is well-equipped to support of a variety of event types including board meetings, networking and drinks, conferences, away days, off-sites, pitches, demo days, and product launches.
Recently, RocketSpace hosted a special launch anniversary. Guests enjoyed drinks from the Gravity Bar, networked with other guests in the L-Room and Mezzanine areas, checked out special exhibitions, and enjoyed live music and food trucks! RocketSpace has everything you need to host a similar event for your business or organization!